Practical guides on SEO, GEO, AEO, multilingual search and marketing, from the people doing the work.
Your website's design is not separate from its SEO performance — it is foundational to it. Core Web Vitals, mobile-first indexing, and UX signals all determine how high Google ranks your pages.
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Amazon is a search engine — and the world's largest book discovery platform. This guide covers every element of Amazon SEO for books: keyword research, listing optimisation, category selection, A+ Content, and Ads.
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Translating your website is not the same as ranking it internationally. This guide explains every component of multilingual SEO — from hreflang to per-language keyword research.
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AEO is the strategy of structuring content to directly answer your audience's questions — winning featured snippets, People Also Ask, voice results, and AI answer boxes.
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AI search has changed where customers find answers. GEO is how your brand becomes the source those answers reference — inside ChatGPT, Google AI Overviews, Perplexity, and Bing Copilot.
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